Blog

6 Holiday Facebook Contests to Turn “Likes” into Real Leads

Blog

6 Holiday Facebook Contests to Turn “Likes” into Real Leads

Blog

6 Holiday Facebook Contests to Turn “Likes” into Real Leads

Blog

6 Holiday Facebook Contests to Turn “Likes” into Real Leads

Blog

6 Holiday Facebook Contests to Turn “Likes” into Real Leads

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Blog

6 Holiday Facebook Contests to Turn “Likes” into Real Leads

Abby Nieten
/
December 12, 2014
Blog

6 Holiday Facebook Contests to Turn “Likes” into Real Leads

MIN
/
December 12, 2014
About the Episode
Episode Highlights
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Episode Transcript

The holiday season is the perfect time to engage social media users with sweepstakes, giveaways, and other promotions. Join in the holiday buzz and engage your audience with creative, festive campaigns.

With Formstack’s Facebook Embed Tab, you can run contests right on your Facebook page. Leverage our social media integrations to generate real leads. No more getting stuck with dead-end “likes.” Embedded forms let you capture email addresses and other valuable data from new fans and future customers.

The only challenge? Coming up with new and different promotions. Formstack’s here to help! We’ve brainstormed six creative ideas you can use for holiday-themed Facebook contests that are sure to be a hit:

1. Holiday Quiz

Does your company sell multiple products? Create a short, fun quiz to help customers learn which merchandise meets their personalities. For example, a women’s clothing retailer could title it “What’s Your Scarf Style?” and ask three questions alongside a field to collect email addresses.

Offering a few prizes is a small price to pay for all the potential leads and product endorsements. The company can encourage respondents to share results with friends and to invite others on their holiday shopping lists to take it, too.

Field to use for a quiz: Radio buttons

Holiday incentive idea: Discount code to buy items suggested in quiz results

2. Holiday Photo Contest

Never used a File Upload field in your forms? Here’s your chance! Host a holiday-themed photo contest and invite followers to upload favorite pics.

Ask contestants to opt in to your email list so they can be notified when results are in. Have your team come up with a unique way to present, post, and promote the winning pics.

Field to use for a photo contest: File Upload

Holiday incentive idea: Gift packages mailed to the winners (a good reason to collect mailing addresses in your form, too!)

3. “Dear Santa” Essay Contest

Here’s a way to get Facebook followers engaged with your brand: Pose a question such as “What would you do if Santa brought you a 50-piece box of truffles?” or “Why should Santa get you a one-year membership?”

When people fill out your embedded form, be sure to get their permission to publish responses. Then you can share and tag favorite answers before announcing the winner.

Field to use for essays: Long Answer

Holiday Incentive Idea: Free product, service, subscription or membership, depending on what you choose to promote

4. Fill-In-The-Blank Contest

Ask fans to finish a thought like “All I want for Christmas is _____” or “My favorite item on my child’s wish list this year is ______.” You could select a handful of favorites and invite followers to vote for the winner.

Field to use for fill-in-the-blanks: Short answer

Holiday incentive idea: Gift card to purchase the winning fill-in-the-blank gift

5. Who Wore It Best Contest

Have your employees dress up in ridiculous elf, reindeer, or North Pole garb, and invite fans and followers to rate the humorous photos. Also include a vote for their favorite charities. It’s a great way to engage customers and create goodwill that will last all year.

Field to use for ratings: Matrix Field

Holiday incentive idea: Employee with highest ratings publicly presents a company donation to the winning charity

6. 12 Days of Christmas Contest

Each day, offer a new incentive in exchange for a different piece of information. You could mix in fun or silly offers to avoid asking for too much info that might make people leery.

For example, a local restaurant might ask for an email address one day to send a coupon, then a favorite flavor the next in exchange for a holiday drink or dessert on the house.

Want to see examples of Facebook contests you can use? Check the blog down below for some inspiration!

Blog

6 Holiday Facebook Contests to Turn “Likes” into Real Leads

Blog

6 Holiday Facebook Contests to Turn “Likes” into Real Leads

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The holiday season is the perfect time to engage social media users with sweepstakes, giveaways, and other promotions. Join in the holiday buzz and engage your audience with creative, festive campaigns.

With Formstack’s Facebook Embed Tab, you can run contests right on your Facebook page. Leverage our social media integrations to generate real leads. No more getting stuck with dead-end “likes.” Embedded forms let you capture email addresses and other valuable data from new fans and future customers.

The only challenge? Coming up with new and different promotions. Formstack’s here to help! We’ve brainstormed six creative ideas you can use for holiday-themed Facebook contests that are sure to be a hit:

1. Holiday Quiz

Does your company sell multiple products? Create a short, fun quiz to help customers learn which merchandise meets their personalities. For example, a women’s clothing retailer could title it “What’s Your Scarf Style?” and ask three questions alongside a field to collect email addresses.

Offering a few prizes is a small price to pay for all the potential leads and product endorsements. The company can encourage respondents to share results with friends and to invite others on their holiday shopping lists to take it, too.

Field to use for a quiz: Radio buttons

Holiday incentive idea: Discount code to buy items suggested in quiz results

2. Holiday Photo Contest

Never used a File Upload field in your forms? Here’s your chance! Host a holiday-themed photo contest and invite followers to upload favorite pics.

Ask contestants to opt in to your email list so they can be notified when results are in. Have your team come up with a unique way to present, post, and promote the winning pics.

Field to use for a photo contest: File Upload

Holiday incentive idea: Gift packages mailed to the winners (a good reason to collect mailing addresses in your form, too!)

3. “Dear Santa” Essay Contest

Here’s a way to get Facebook followers engaged with your brand: Pose a question such as “What would you do if Santa brought you a 50-piece box of truffles?” or “Why should Santa get you a one-year membership?”

When people fill out your embedded form, be sure to get their permission to publish responses. Then you can share and tag favorite answers before announcing the winner.

Field to use for essays: Long Answer

Holiday Incentive Idea: Free product, service, subscription or membership, depending on what you choose to promote

4. Fill-In-The-Blank Contest

Ask fans to finish a thought like “All I want for Christmas is _____” or “My favorite item on my child’s wish list this year is ______.” You could select a handful of favorites and invite followers to vote for the winner.

Field to use for fill-in-the-blanks: Short answer

Holiday incentive idea: Gift card to purchase the winning fill-in-the-blank gift

5. Who Wore It Best Contest

Have your employees dress up in ridiculous elf, reindeer, or North Pole garb, and invite fans and followers to rate the humorous photos. Also include a vote for their favorite charities. It’s a great way to engage customers and create goodwill that will last all year.

Field to use for ratings: Matrix Field

Holiday incentive idea: Employee with highest ratings publicly presents a company donation to the winning charity

6. 12 Days of Christmas Contest

Each day, offer a new incentive in exchange for a different piece of information. You could mix in fun or silly offers to avoid asking for too much info that might make people leery.

For example, a local restaurant might ask for an email address one day to send a coupon, then a favorite flavor the next in exchange for a holiday drink or dessert on the house.

Want to see examples of Facebook contests you can use? Check the blog down below for some inspiration!

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Infographic

6 Holiday Facebook Contests to Turn “Likes” into Real Leads

Use these creative ideas to embed holiday contest forms right on your Facebook business page and collect lead-generating info.
Download InfographicDownload Infographic

The holiday season is the perfect time to engage social media users with sweepstakes, giveaways, and other promotions. Join in the holiday buzz and engage your audience with creative, festive campaigns.

With Formstack’s Facebook Embed Tab, you can run contests right on your Facebook page. Leverage our social media integrations to generate real leads. No more getting stuck with dead-end “likes.” Embedded forms let you capture email addresses and other valuable data from new fans and future customers.

The only challenge? Coming up with new and different promotions. Formstack’s here to help! We’ve brainstormed six creative ideas you can use for holiday-themed Facebook contests that are sure to be a hit:

1. Holiday Quiz

Does your company sell multiple products? Create a short, fun quiz to help customers learn which merchandise meets their personalities. For example, a women’s clothing retailer could title it “What’s Your Scarf Style?” and ask three questions alongside a field to collect email addresses.

Offering a few prizes is a small price to pay for all the potential leads and product endorsements. The company can encourage respondents to share results with friends and to invite others on their holiday shopping lists to take it, too.

Field to use for a quiz: Radio buttons

Holiday incentive idea: Discount code to buy items suggested in quiz results

2. Holiday Photo Contest

Never used a File Upload field in your forms? Here’s your chance! Host a holiday-themed photo contest and invite followers to upload favorite pics.

Ask contestants to opt in to your email list so they can be notified when results are in. Have your team come up with a unique way to present, post, and promote the winning pics.

Field to use for a photo contest: File Upload

Holiday incentive idea: Gift packages mailed to the winners (a good reason to collect mailing addresses in your form, too!)

3. “Dear Santa” Essay Contest

Here’s a way to get Facebook followers engaged with your brand: Pose a question such as “What would you do if Santa brought you a 50-piece box of truffles?” or “Why should Santa get you a one-year membership?”

When people fill out your embedded form, be sure to get their permission to publish responses. Then you can share and tag favorite answers before announcing the winner.

Field to use for essays: Long Answer

Holiday Incentive Idea: Free product, service, subscription or membership, depending on what you choose to promote

4. Fill-In-The-Blank Contest

Ask fans to finish a thought like “All I want for Christmas is _____” or “My favorite item on my child’s wish list this year is ______.” You could select a handful of favorites and invite followers to vote for the winner.

Field to use for fill-in-the-blanks: Short answer

Holiday incentive idea: Gift card to purchase the winning fill-in-the-blank gift

5. Who Wore It Best Contest

Have your employees dress up in ridiculous elf, reindeer, or North Pole garb, and invite fans and followers to rate the humorous photos. Also include a vote for their favorite charities. It’s a great way to engage customers and create goodwill that will last all year.

Field to use for ratings: Matrix Field

Holiday incentive idea: Employee with highest ratings publicly presents a company donation to the winning charity

6. 12 Days of Christmas Contest

Each day, offer a new incentive in exchange for a different piece of information. You could mix in fun or silly offers to avoid asking for too much info that might make people leery.

For example, a local restaurant might ask for an email address one day to send a coupon, then a favorite flavor the next in exchange for a holiday drink or dessert on the house.

Want to see examples of Facebook contests you can use? Check the blog down below for some inspiration!

The holiday season is the perfect time to engage social media users with sweepstakes, giveaways, and other promotions. Join in the holiday buzz and engage your audience with creative, festive campaigns.

With Formstack’s Facebook Embed Tab, you can run contests right on your Facebook page. Leverage our social media integrations to generate real leads. No more getting stuck with dead-end “likes.” Embedded forms let you capture email addresses and other valuable data from new fans and future customers.

The only challenge? Coming up with new and different promotions. Formstack’s here to help! We’ve brainstormed six creative ideas you can use for holiday-themed Facebook contests that are sure to be a hit:

1. Holiday Quiz

Does your company sell multiple products? Create a short, fun quiz to help customers learn which merchandise meets their personalities. For example, a women’s clothing retailer could title it “What’s Your Scarf Style?” and ask three questions alongside a field to collect email addresses.

Offering a few prizes is a small price to pay for all the potential leads and product endorsements. The company can encourage respondents to share results with friends and to invite others on their holiday shopping lists to take it, too.

Field to use for a quiz: Radio buttons

Holiday incentive idea: Discount code to buy items suggested in quiz results

2. Holiday Photo Contest

Never used a File Upload field in your forms? Here’s your chance! Host a holiday-themed photo contest and invite followers to upload favorite pics.

Ask contestants to opt in to your email list so they can be notified when results are in. Have your team come up with a unique way to present, post, and promote the winning pics.

Field to use for a photo contest: File Upload

Holiday incentive idea: Gift packages mailed to the winners (a good reason to collect mailing addresses in your form, too!)

3. “Dear Santa” Essay Contest

Here’s a way to get Facebook followers engaged with your brand: Pose a question such as “What would you do if Santa brought you a 50-piece box of truffles?” or “Why should Santa get you a one-year membership?”

When people fill out your embedded form, be sure to get their permission to publish responses. Then you can share and tag favorite answers before announcing the winner.

Field to use for essays: Long Answer

Holiday Incentive Idea: Free product, service, subscription or membership, depending on what you choose to promote

4. Fill-In-The-Blank Contest

Ask fans to finish a thought like “All I want for Christmas is _____” or “My favorite item on my child’s wish list this year is ______.” You could select a handful of favorites and invite followers to vote for the winner.

Field to use for fill-in-the-blanks: Short answer

Holiday incentive idea: Gift card to purchase the winning fill-in-the-blank gift

5. Who Wore It Best Contest

Have your employees dress up in ridiculous elf, reindeer, or North Pole garb, and invite fans and followers to rate the humorous photos. Also include a vote for their favorite charities. It’s a great way to engage customers and create goodwill that will last all year.

Field to use for ratings: Matrix Field

Holiday incentive idea: Employee with highest ratings publicly presents a company donation to the winning charity

6. 12 Days of Christmas Contest

Each day, offer a new incentive in exchange for a different piece of information. You could mix in fun or silly offers to avoid asking for too much info that might make people leery.

For example, a local restaurant might ask for an email address one day to send a coupon, then a favorite flavor the next in exchange for a holiday drink or dessert on the house.

Want to see examples of Facebook contests you can use? Check the blog down below for some inspiration!

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
$4
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
$2.6% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
USA
Currencies
11
2
23
140
25
23
25
135+
1
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
$500 per transaction
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

The holiday season is the perfect time to engage social media users with sweepstakes, giveaways, and other promotions. Join in the holiday buzz and engage your audience with creative, festive campaigns.

With Formstack’s Facebook Embed Tab, you can run contests right on your Facebook page. Leverage our social media integrations to generate real leads. No more getting stuck with dead-end “likes.” Embedded forms let you capture email addresses and other valuable data from new fans and future customers.

The only challenge? Coming up with new and different promotions. Formstack’s here to help! We’ve brainstormed six creative ideas you can use for holiday-themed Facebook contests that are sure to be a hit:

1. Holiday Quiz

Does your company sell multiple products? Create a short, fun quiz to help customers learn which merchandise meets their personalities. For example, a women’s clothing retailer could title it “What’s Your Scarf Style?” and ask three questions alongside a field to collect email addresses.

Offering a few prizes is a small price to pay for all the potential leads and product endorsements. The company can encourage respondents to share results with friends and to invite others on their holiday shopping lists to take it, too.

Field to use for a quiz: Radio buttons

Holiday incentive idea: Discount code to buy items suggested in quiz results

2. Holiday Photo Contest

Never used a File Upload field in your forms? Here’s your chance! Host a holiday-themed photo contest and invite followers to upload favorite pics.

Ask contestants to opt in to your email list so they can be notified when results are in. Have your team come up with a unique way to present, post, and promote the winning pics.

Field to use for a photo contest: File Upload

Holiday incentive idea: Gift packages mailed to the winners (a good reason to collect mailing addresses in your form, too!)

3. “Dear Santa” Essay Contest

Here’s a way to get Facebook followers engaged with your brand: Pose a question such as “What would you do if Santa brought you a 50-piece box of truffles?” or “Why should Santa get you a one-year membership?”

When people fill out your embedded form, be sure to get their permission to publish responses. Then you can share and tag favorite answers before announcing the winner.

Field to use for essays: Long Answer

Holiday Incentive Idea: Free product, service, subscription or membership, depending on what you choose to promote

4. Fill-In-The-Blank Contest

Ask fans to finish a thought like “All I want for Christmas is _____” or “My favorite item on my child’s wish list this year is ______.” You could select a handful of favorites and invite followers to vote for the winner.

Field to use for fill-in-the-blanks: Short answer

Holiday incentive idea: Gift card to purchase the winning fill-in-the-blank gift

5. Who Wore It Best Contest

Have your employees dress up in ridiculous elf, reindeer, or North Pole garb, and invite fans and followers to rate the humorous photos. Also include a vote for their favorite charities. It’s a great way to engage customers and create goodwill that will last all year.

Field to use for ratings: Matrix Field

Holiday incentive idea: Employee with highest ratings publicly presents a company donation to the winning charity

6. 12 Days of Christmas Contest

Each day, offer a new incentive in exchange for a different piece of information. You could mix in fun or silly offers to avoid asking for too much info that might make people leery.

For example, a local restaurant might ask for an email address one day to send a coupon, then a favorite flavor the next in exchange for a holiday drink or dessert on the house.

Want to see examples of Facebook contests you can use? Check the blog down below for some inspiration!

The holiday season is the perfect time to engage social media users with sweepstakes, giveaways, and other promotions. Join in the holiday buzz and engage your audience with creative, festive campaigns.

With Formstack’s Facebook Embed Tab, you can run contests right on your Facebook page. Leverage our social media integrations to generate real leads. No more getting stuck with dead-end “likes.” Embedded forms let you capture email addresses and other valuable data from new fans and future customers.

The only challenge? Coming up with new and different promotions. Formstack’s here to help! We’ve brainstormed six creative ideas you can use for holiday-themed Facebook contests that are sure to be a hit:

1. Holiday Quiz

Does your company sell multiple products? Create a short, fun quiz to help customers learn which merchandise meets their personalities. For example, a women’s clothing retailer could title it “What’s Your Scarf Style?” and ask three questions alongside a field to collect email addresses.

Offering a few prizes is a small price to pay for all the potential leads and product endorsements. The company can encourage respondents to share results with friends and to invite others on their holiday shopping lists to take it, too.

Field to use for a quiz: Radio buttons

Holiday incentive idea: Discount code to buy items suggested in quiz results

2. Holiday Photo Contest

Never used a File Upload field in your forms? Here’s your chance! Host a holiday-themed photo contest and invite followers to upload favorite pics.

Ask contestants to opt in to your email list so they can be notified when results are in. Have your team come up with a unique way to present, post, and promote the winning pics.

Field to use for a photo contest: File Upload

Holiday incentive idea: Gift packages mailed to the winners (a good reason to collect mailing addresses in your form, too!)

3. “Dear Santa” Essay Contest

Here’s a way to get Facebook followers engaged with your brand: Pose a question such as “What would you do if Santa brought you a 50-piece box of truffles?” or “Why should Santa get you a one-year membership?”

When people fill out your embedded form, be sure to get their permission to publish responses. Then you can share and tag favorite answers before announcing the winner.

Field to use for essays: Long Answer

Holiday Incentive Idea: Free product, service, subscription or membership, depending on what you choose to promote

4. Fill-In-The-Blank Contest

Ask fans to finish a thought like “All I want for Christmas is _____” or “My favorite item on my child’s wish list this year is ______.” You could select a handful of favorites and invite followers to vote for the winner.

Field to use for fill-in-the-blanks: Short answer

Holiday incentive idea: Gift card to purchase the winning fill-in-the-blank gift

5. Who Wore It Best Contest

Have your employees dress up in ridiculous elf, reindeer, or North Pole garb, and invite fans and followers to rate the humorous photos. Also include a vote for their favorite charities. It’s a great way to engage customers and create goodwill that will last all year.

Field to use for ratings: Matrix Field

Holiday incentive idea: Employee with highest ratings publicly presents a company donation to the winning charity

6. 12 Days of Christmas Contest

Each day, offer a new incentive in exchange for a different piece of information. You could mix in fun or silly offers to avoid asking for too much info that might make people leery.

For example, a local restaurant might ask for an email address one day to send a coupon, then a favorite flavor the next in exchange for a holiday drink or dessert on the house.

Want to see examples of Facebook contests you can use? Check the blog down below for some inspiration!

The holiday season is the perfect time to engage social media users with sweepstakes, giveaways, and other promotions. Join in the holiday buzz and engage your audience with creative, festive campaigns.

With Formstack’s Facebook Embed Tab, you can run contests right on your Facebook page. Leverage our social media integrations to generate real leads. No more getting stuck with dead-end “likes.” Embedded forms let you capture email addresses and other valuable data from new fans and future customers.

The only challenge? Coming up with new and different promotions. Formstack’s here to help! We’ve brainstormed six creative ideas you can use for holiday-themed Facebook contests that are sure to be a hit:

1. Holiday Quiz

Does your company sell multiple products? Create a short, fun quiz to help customers learn which merchandise meets their personalities. For example, a women’s clothing retailer could title it “What’s Your Scarf Style?” and ask three questions alongside a field to collect email addresses.

Offering a few prizes is a small price to pay for all the potential leads and product endorsements. The company can encourage respondents to share results with friends and to invite others on their holiday shopping lists to take it, too.

Field to use for a quiz: Radio buttons

Holiday incentive idea: Discount code to buy items suggested in quiz results

2. Holiday Photo Contest

Never used a File Upload field in your forms? Here’s your chance! Host a holiday-themed photo contest and invite followers to upload favorite pics.

Ask contestants to opt in to your email list so they can be notified when results are in. Have your team come up with a unique way to present, post, and promote the winning pics.

Field to use for a photo contest: File Upload

Holiday incentive idea: Gift packages mailed to the winners (a good reason to collect mailing addresses in your form, too!)

3. “Dear Santa” Essay Contest

Here’s a way to get Facebook followers engaged with your brand: Pose a question such as “What would you do if Santa brought you a 50-piece box of truffles?” or “Why should Santa get you a one-year membership?”

When people fill out your embedded form, be sure to get their permission to publish responses. Then you can share and tag favorite answers before announcing the winner.

Field to use for essays: Long Answer

Holiday Incentive Idea: Free product, service, subscription or membership, depending on what you choose to promote

4. Fill-In-The-Blank Contest

Ask fans to finish a thought like “All I want for Christmas is _____” or “My favorite item on my child’s wish list this year is ______.” You could select a handful of favorites and invite followers to vote for the winner.

Field to use for fill-in-the-blanks: Short answer

Holiday incentive idea: Gift card to purchase the winning fill-in-the-blank gift

5. Who Wore It Best Contest

Have your employees dress up in ridiculous elf, reindeer, or North Pole garb, and invite fans and followers to rate the humorous photos. Also include a vote for their favorite charities. It’s a great way to engage customers and create goodwill that will last all year.

Field to use for ratings: Matrix Field

Holiday incentive idea: Employee with highest ratings publicly presents a company donation to the winning charity

6. 12 Days of Christmas Contest

Each day, offer a new incentive in exchange for a different piece of information. You could mix in fun or silly offers to avoid asking for too much info that might make people leery.

For example, a local restaurant might ask for an email address one day to send a coupon, then a favorite flavor the next in exchange for a holiday drink or dessert on the house.

Want to see examples of Facebook contests you can use? Check the blog down below for some inspiration!

The holiday season is the perfect time to engage social media users with sweepstakes, giveaways, and other promotions. Join in the holiday buzz and engage your audience with creative, festive campaigns.

With Formstack’s Facebook Embed Tab, you can run contests right on your Facebook page. Leverage our social media integrations to generate real leads. No more getting stuck with dead-end “likes.” Embedded forms let you capture email addresses and other valuable data from new fans and future customers.

The only challenge? Coming up with new and different promotions. Formstack’s here to help! We’ve brainstormed six creative ideas you can use for holiday-themed Facebook contests that are sure to be a hit:

1. Holiday Quiz

Does your company sell multiple products? Create a short, fun quiz to help customers learn which merchandise meets their personalities. For example, a women’s clothing retailer could title it “What’s Your Scarf Style?” and ask three questions alongside a field to collect email addresses.

Offering a few prizes is a small price to pay for all the potential leads and product endorsements. The company can encourage respondents to share results with friends and to invite others on their holiday shopping lists to take it, too.

Field to use for a quiz: Radio buttons

Holiday incentive idea: Discount code to buy items suggested in quiz results

2. Holiday Photo Contest

Never used a File Upload field in your forms? Here’s your chance! Host a holiday-themed photo contest and invite followers to upload favorite pics.

Ask contestants to opt in to your email list so they can be notified when results are in. Have your team come up with a unique way to present, post, and promote the winning pics.

Field to use for a photo contest: File Upload

Holiday incentive idea: Gift packages mailed to the winners (a good reason to collect mailing addresses in your form, too!)

3. “Dear Santa” Essay Contest

Here’s a way to get Facebook followers engaged with your brand: Pose a question such as “What would you do if Santa brought you a 50-piece box of truffles?” or “Why should Santa get you a one-year membership?”

When people fill out your embedded form, be sure to get their permission to publish responses. Then you can share and tag favorite answers before announcing the winner.

Field to use for essays: Long Answer

Holiday Incentive Idea: Free product, service, subscription or membership, depending on what you choose to promote

4. Fill-In-The-Blank Contest

Ask fans to finish a thought like “All I want for Christmas is _____” or “My favorite item on my child’s wish list this year is ______.” You could select a handful of favorites and invite followers to vote for the winner.

Field to use for fill-in-the-blanks: Short answer

Holiday incentive idea: Gift card to purchase the winning fill-in-the-blank gift

5. Who Wore It Best Contest

Have your employees dress up in ridiculous elf, reindeer, or North Pole garb, and invite fans and followers to rate the humorous photos. Also include a vote for their favorite charities. It’s a great way to engage customers and create goodwill that will last all year.

Field to use for ratings: Matrix Field

Holiday incentive idea: Employee with highest ratings publicly presents a company donation to the winning charity

6. 12 Days of Christmas Contest

Each day, offer a new incentive in exchange for a different piece of information. You could mix in fun or silly offers to avoid asking for too much info that might make people leery.

For example, a local restaurant might ask for an email address one day to send a coupon, then a favorite flavor the next in exchange for a holiday drink or dessert on the house.

Want to see examples of Facebook contests you can use? Check the blog down below for some inspiration!

The holiday season is the perfect time to engage social media users with sweepstakes, giveaways, and other promotions. Join in the holiday buzz and engage your audience with creative, festive campaigns.

With Formstack’s Facebook Embed Tab, you can run contests right on your Facebook page. Leverage our social media integrations to generate real leads. No more getting stuck with dead-end “likes.” Embedded forms let you capture email addresses and other valuable data from new fans and future customers.

The only challenge? Coming up with new and different promotions. Formstack’s here to help! We’ve brainstormed six creative ideas you can use for holiday-themed Facebook contests that are sure to be a hit:

1. Holiday Quiz

Does your company sell multiple products? Create a short, fun quiz to help customers learn which merchandise meets their personalities. For example, a women’s clothing retailer could title it “What’s Your Scarf Style?” and ask three questions alongside a field to collect email addresses.

Offering a few prizes is a small price to pay for all the potential leads and product endorsements. The company can encourage respondents to share results with friends and to invite others on their holiday shopping lists to take it, too.

Field to use for a quiz: Radio buttons

Holiday incentive idea: Discount code to buy items suggested in quiz results

2. Holiday Photo Contest

Never used a File Upload field in your forms? Here’s your chance! Host a holiday-themed photo contest and invite followers to upload favorite pics.

Ask contestants to opt in to your email list so they can be notified when results are in. Have your team come up with a unique way to present, post, and promote the winning pics.

Field to use for a photo contest: File Upload

Holiday incentive idea: Gift packages mailed to the winners (a good reason to collect mailing addresses in your form, too!)

3. “Dear Santa” Essay Contest

Here’s a way to get Facebook followers engaged with your brand: Pose a question such as “What would you do if Santa brought you a 50-piece box of truffles?” or “Why should Santa get you a one-year membership?”

When people fill out your embedded form, be sure to get their permission to publish responses. Then you can share and tag favorite answers before announcing the winner.

Field to use for essays: Long Answer

Holiday Incentive Idea: Free product, service, subscription or membership, depending on what you choose to promote

4. Fill-In-The-Blank Contest

Ask fans to finish a thought like “All I want for Christmas is _____” or “My favorite item on my child’s wish list this year is ______.” You could select a handful of favorites and invite followers to vote for the winner.

Field to use for fill-in-the-blanks: Short answer

Holiday incentive idea: Gift card to purchase the winning fill-in-the-blank gift

5. Who Wore It Best Contest

Have your employees dress up in ridiculous elf, reindeer, or North Pole garb, and invite fans and followers to rate the humorous photos. Also include a vote for their favorite charities. It’s a great way to engage customers and create goodwill that will last all year.

Field to use for ratings: Matrix Field

Holiday incentive idea: Employee with highest ratings publicly presents a company donation to the winning charity

6. 12 Days of Christmas Contest

Each day, offer a new incentive in exchange for a different piece of information. You could mix in fun or silly offers to avoid asking for too much info that might make people leery.

For example, a local restaurant might ask for an email address one day to send a coupon, then a favorite flavor the next in exchange for a holiday drink or dessert on the house.

Want to see examples of Facebook contests you can use? Check the blog down below for some inspiration!

Abby Nieten
Abby is Manager of Content Strategy at Formstack, where she leads an amazing team of marketing content creators and spearheads content projects. Before joining the Formstack team, she studied journalism and publishing at UIndy and worked for several years as a professional editor.
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Lindsay is a writer with a background in journalism and loves getting to flex her interview skills as host of Practically Genius. She manages Formstack's blog and long-form reports, like the 2022 State of Digital Maturity: Advancing Workflow Automation.